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Where It All Began: The Playing Cards That Started Trickster Company

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Where It All Began: The Playing Cards That Started Trickster Company

Go back to where it all began. Discover the story behind the Standard Edition Playing Cards—the Kickstarter campaign that launched Trickster Company in 2014 and sparked a vision for bringing contemporary Northwest Coast Indigenous design to everyday life.

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From the Heart: Why Baby Raven Reads Matters

Sealaska Heritage Institute

From the Heart: Why Baby Raven Reads Matters

Stories for Every Child

Baby Raven Reads isn’t just for Indigenous families—it’s for everyone.

These books invite all readers to experience Southeast Alaska Native cultures through authentic storytelling—sharing knowledge, values, and creativity across generations.


Featuring the Work of Michaela Goade

One of the artists behind the series, Michaela Goade, has been part of Trickster Company since the beginning—designing our very first catalog.

Her work is immersive and alive, drawing readers into the ocean, forest, and seasons of Alaska. She later became the first Native American to receive the Caldecott Medal for We Are Water Protectors.


Every Purchase Gives Back

When you purchase a Baby Raven Reads book, you’re supporting more than a story.

A portion of proceeds goes directly to Sealaska Heritage Institute—funding language revitalization, cultural programs, and youth education.


Why It Matters

When children see themselves in books, it builds confidence, pride, and belonging.

When all children read these stories, it builds understanding.

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Michael Goade's Song of the Seasons Exhibit at the Anchorage Musuem

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Michael Goade's Song of the Seasons Exhibit at the Anchorage Musuem

In the early days of Trickster Company, Michaela Goade reached out to support our new business, designing our first catalog—an effort that quickly earned recognition and marked the beginning of a meaningful connection. Today, her work is celebrated worldwide, including her historic Caldecott Medal win for We Are Water Protectors. Her upcoming exhibition, Michaela Goade: Song of the Seasons, opening May 1, 2026 at the Anchorage Museum, celebrates the beauty of Alaska through her signature, dreamlike watercolor style—art that also lives within the pages of beloved books available at Trickster Company.

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Trickster Company Raven Jersey | Support Alaska Youth

Trickster Company Raven Jersey | Support Alaska Youth

Trickster Company proudly presents the White Raven Jersey, designed by co-founder Crystal Worl for the All Out Alaska Basketball Camp. Crafted from premium pro mesh and featuring bold Northwest Coast art, this limited-edition jersey gives back—60% of every sale supports youth basketball in Alaska. Celebrate community, culture, and the love of the game with this unique collaboration.

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Exploring the Americas with Pati Jinich: *Panamericana* PBS Series

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Exploring the Americas with Pati Jinich: *Panamericana* PBS Series

Join chef and storyteller Pati Jinich on a journey along the legendary Pan-American Highway, from Alaska’s wild landscapes to Canada’s vibrant heartland. In this three-part PBS series, she explores the foods, cultures, and stories that connect the Americas—celebrating migration, identity, and the ties that unite us across borders.

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