Trickster Company: Harnessing Ecommerce to Share Indigenous Artistry Globally

In Alaska, reaching customers beyond local communities can be a significant challenge for small businesses. However, Trickster Company, founded by siblings Rico and Crystal Worl, has effectively utilized eCommerce to overcome these barriers, bringing Indigenous art and culture to a global audience.

Embracing Digital Platforms for Growth

Initially starting as a brick-and-mortar venture, Trickster Company recognized the potential of online platforms to expand their reach. By establishing a robust eCommerce presence, they have been able to:

• Connect with a broader customer base: Their online store allows customers from around the world to access and purchase authentic Indigenous-designed products.

• Diversify product offerings: From hand-painted skateboards to playing cards, apparel, and more, the company has expanded its product line to meet growing demand.

• Maintain cultural authenticity: Through detailed product descriptions and storytelling, Trickster Company educates customers about the significance of their designs, promoting cultural appreciation over appropriation.

Leveraging Support and Overcoming Challenges

Despite facing challenges like limited local manufacturing options, the company has established partnerships with manufacturers in China and Canada to produce high-quality products while maintaining reasonable minimum order quantities.

Building Community Through Online Engagement

Beyond sales, Trickster Company uses social media platforms like Instagram to engage with their community, share stories, and promote their mission. This digital engagement has been instrumental in building a loyal customer base and spreading awareness about Indigenous art and culture.

As Rico Worl notes, seeing individuals across the country wearing their products or public figures like former U.S. Secretary of the Interior Deb Haaland donning their designs is a testament to their impact and reach.

Looking Ahead

Trickster Company's journey illustrates how embracing eCommerce can empower small businesses, especially those in remote areas, to share their unique offerings with the world. By combining cultural authenticity with digital innovation, they continue to inspire and pave the way for other Indigenous entrepreneurs.

For a more in-depth look at Trickster Company's eCommerce journey and other Alaskan entrepreneurs leveraging digital platforms, read the full article in Alaska Business Magazine: Breaking Through Brick and Mortar: Entrepreneurs Leveraging Ecommerce.