Trickster Company is extremely pleased to partner up with and form the Haa Aaní Alliance with our fellow brands – Weston, Zeal Optics, Smartwool, Pret and MountainFLOW Eco-Wax.  Trickster Company co-founder and artist, Crystal Worl, was engaged to create the visual storytelling of The Salmon Way of Life (Xâat Kusteeyí).  Our environment is circular and our watersheds begin in the mountains. As skiers and boarders, we share a responsibility to ensure that everything downstream from us thrives as we enjoy our ability to slay pow. 

This collaboration has resulted in a unique collection of goggles, skis, snowboards, socks and accessories featuring Worl's artwork. The artwork honors her heritage and a portion of proceeds benefits three non profit organizations: Yukon Salmon, Wild Salmon Center and the North Atlantic Salmon Fund.

May 11, 2023

We’re honored to reveal Crystal’s latest masterpiece: Xáat Kwáani (Salmon People). It’s the first aircraft in the history of any domestic airline to be named in an Alaska Native language and to depict the ancestral importance through Northwest Coast formline art.

As Indigenous artisans and designers, Rico and Crystal strive to represent modern Indigenous lifestyles to a broader audience through a distinctive Indigenous artform known as Northwest Coast formline art. They envisioned a business that included a gift shop in downtown Juneau that sold fine art, products for modern Indigenous people to represent their heritage, and products for non-Native people to appreciate without cultural appropriation. As active advocates of diversity in communities, Rico and Crystal Worl also promote diversity through their civic engagement.

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