Based on our best-selling Fury X and Vision X helmets, the Haa Aani helmets bring together a mix of style, performance, and awareness that is unique in the Pret lineup.

The Tlingit of Southeast Alaska believe that when they take care of the land and its inhabitants, the land, in turn, takes care of them, often summarized with the Tlingit phrase Haa Aaní, which means “Our Land”. There also exists a cycle known as Xáat Kusteeyí, or “Salmon Way of Life”. Xáat Kusteeyí, as an extension of Haa Aaní, focuses on utilizing salmon respectfully and sustainably. The unifying goal of this project is to protect free-flowing rivers and salmon spawning grounds that are critical for both humans and ecosystem preservation and in keeping with the spirit of Haa Aani and the Salmon Way of Life.

The unifying goal of this project is to protect free-flowing rivers and salmon spawning grounds that are critical for both humans and ecosystem preservation and in keeping with the spirit of Haa Aani and the Salmon Way of Life, Xáat Kusteeyí. We have partnered with Zeal, Weston, Smartwool, and Mountain Flow to bring together a multi-brand artist series and hope to bring forward a conversation about spiritual strength and connection from the natural world around us. 

You can purchase the following Haa Aani Alliance products from Pret:

Haa Aaní Helmet
Haa Aaní Vision X Helmet
Haa Aaní Fury X Helmet

Click Here  to go to Pret site to buy these products.

For the Tlingit of Southeast Alaska, culture revolves around the land and its resources. The Tlingit believe that when they take care of the land and its inhabitants, the land in turn takes care of them. This concept is often summarized with the Tlingit phrase Haa Aaní, which means “Our Land”.
There also exists a cycle known as Xáat Kusteeyí (hut-koost-ee-yee), or "Salmon Way of Life" in English. The forests and waterways that shelter salmon runs provide an abundance for the Tlingit and Alaskan people, and are a resource to be respected. For the Tlingit people specifically, animals are viewed as members of the same social universe as the people beside them. These relationships to nature are reflected in art, dance, stories and crests. Xáat Kusteeyí, as an extension of Haa Aaní, focuses on utilizing salmon respectfully and sustainably. By protecting the salmon and its habitat, the salmon provide people with sustenance, community, and kinship in return.

For Crystal Worl, the Tlingit artist whose art inspires this collection, growing up in Southeast Alaska with her grandmother, days were spent harvesting traditional foods. Crystal and her people’s endurance comes from the land on which they hunt, fish and live a subsistent life.